Email Marketing

The Best Email Marketing Strategy

Email marketing accounts for approximately 23% of sales, rendering it one of the most effective marketing channels at your disposal. Just like personalised ads and landing pages, personalised emails can have a big impact on your bottom line.

Email is a revenue-driving machine. It reigns supreme as the most powerful marketing channel in terms of ROI, returning $38 for every $1 you spend. What’s more: It converts 40 times as many customers as social media.

When planning your email strategy, you should ask yourself these questions:
  • Who are you sending your emails to?
  • What is the reason for sending your emails?
  • What types of emails will you send?
  • What do you want the emails to look like?
  • How often will you send the emails?

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Elements of email marketing that will give you a head start on your email marketing ...

Marketing Strategy
It can be used thoughtfully to build loyalty and trust in your brand. Email marketing is important for building relationships with prospects, leads, current customers, and even past customers because it gives you a chance to speak directly to them, in their inbox, at a time that is convenient for them.
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Marketing Campaigns
Email has been around for many years, yet even with the development of mutli-channel marketing (with widespread social media marketing, viral video marketing, and other forms of publicity), it remains as of yet unsurpassed in its effectiveness. But why is this? Everybody has at least one email account. Literally. Everybody you know.
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Template Design
Using templates helps to decrease costs and saves time. Having a defined structure already built is extremely cost-effective. This allows the proposal manager to spend more time on a proposal rather than having to reinvent reports/matrices structures every time.
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Tracking & Reporting
Analyze your results and profitability. The most common way marketers analyze their email marketing campaigns data can be summed up in a three-step process: They take all the data for the metrics they focus on, which most commonly are represented by clickstream metrics (like open rate, CTR, and bounce rate).
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