Improve Your Landing Page Conversion Rate
Are you sure that your landing pages are perfect to seal the deal?
Landing pages are the main attention point for customers, from where they can be engaged. If the entry point is not up to the mark, then your business cannot cater to the specific goal. You can’t ignore the importance of landing page, as it is the best way to increase conversion and ultimately create more ROI for your business that is the main goal of every marketer.
Creating a landing page is not enough, you must prepare landing page post conversion strategies to convert the traffic into subscribers and it will be possible through your effective landing pages that must build the trust of your customers.
Designing a high converting landing page is a crucial task. You need to understand your targeted audience, niche, product, and services that you are offering and many other factors from your business perspective. Let’s have a look at some landing page conversion tips, which will help you improve landing page conversion rate and revamp your landing page:
How to Remove Landing Page Distractions
Distraction kills the conversion. It can divert users from your site to others. If your audience has multiple options to focus, they will miss out on the action you want them to take. They can also move to the other site without performing the desired action on your site.
Your goal is to grab the attention of visitors and provide them the information that guides them to go down into the funnel. Sometimes only a simple primary Call-To-Action button suffices to generate the lead. Below are some distractions that can kill conversion.
- Navigation Bars
- Long Paragraph with No White space
- Multiple CTA’s
- Weak Images
- Brittle Testimonials
- Wrong Selection of Colours
Catch Landing Page Visitor Attention
Your landing page should be attractive irrespective of different elements such as Heading, Subheading, content, images, colours, text, etc. By providing a perfect combination of colours with eye catchy images and videos, you can significantly improve landing page conversion rate.
Content is everything as it compels a visitor to stay on your website and forced to perform the action. Headlines plays a vital role in explaining all the products or services that you are offering. The main purpose of your landing page should be to highlight the product features, so your content should apply to that.
Use Amasing Visual Nods on Your Landing Page
Visitors get attracted if you are using some visual cues on your landing page such as Videos, a wall of text, GIFs, images, etc. Visual nods can mark an impression from your customer’s side, even before reading your copy.
They have proven that using videos in your landing pages can increase your conversion by 86%. It is also the way to figure out your product easily in front of your audience.
Interactive Forms With a Minimum Amount of Information
Forms play an important role in grab the leads. As a digital marketer, collect as much data as you can from your visitors.
But in the case of the landing page, avoid creating lengthy forms as people become lazy when they see a lot of details to be completed. Your readers feel bored filling a lot of information in the form. So keep your
forms information short and simple.
Add Reviews or Social Proof on Your Landing Page
Adding trust elements in your landing pages will be beneficial for your business, in terms of lead generation. If users see reviews of other clients on your page, about your brand or services they get confidence to buy your product. It develops the trust values towards your products. It is one of the best landing page conversion tips that give an extra mark to your landing page.
Social proofs can be several forms such as Testimonials, trust badges, reviews, a number of social shares, etc. Plus, if you have a video testimonial, you can use it to give viewers a reason to believe in your products.
Why you need a Landing Page Call to Action Button
CTA Button directs the action that you want your user to take. So it should be prominent and compelling. It is also the decidable aspect of landing pages. Every marketer has a thought whether the visitor will click on a CTA button or not. So, if you want more click on the CTA button you should have to make it attractive.
Before designing CTA Buttons, you must give a thought on how to use different colors, Font Size, Text theme, and the most important attention-seeking keywords.
Do A/B Testing on Your Landing Page
To check your page’s performance, you need to compare two versions of your landing pages to find out which version is more effective. For this, you can use split Testing or landing page a/b testing. It provides an easy way to test your creativity, by consuming less time.
You can also track your landing page conversion rate and test whether it is doing right or wrong. This helps many marketers to understand what content their targeted audience responds in the most effective way. This will help you improve landing page conversion rate.
Keep Your Landing Page Simple
If you want to make your page easily navigated, then keep your page short rather than to add irrelevant information. Short pages get more leads in comparison with long pages. Effective use of colour, design, and eye-catchy images can make your page smarter than others.
Write content in a simple manner, using an easy language. Use bullets or numbers to show the specific points of your product.
Mobile Optimised Landing Page with Good Speed
Most of the audience uses their smartphones to perform any action. In this case, if your page is not mobile, responsive then you will lag from other marketers.
In today’s scenario, people are impatient. They don’t want to wait for long. If they will find that the page they are using to get information is loading slowly, they will not take a tiny second to leave your page. According to Google, if your page is taking over 2-3 seconds for loading, it may be the reason for the higher bounce rate.
Landing Pages helps you to build the trust of your website visitor. It is crucial to design an effective landing page from many types of landing pages that can improve landing page conversion rates.
Remember, these 9 essential landing page conversion tips in your mind, while designing a landing page. It will help you improve the services of your landing page. You can share your experience with us by commenting in the below section.